Brand Strategy | Digital Campaigns | OOH | Influencer Marketing | Consumer Research

Served as in-house marketing lead for Copalli Rum, developing and executing a comprehensive omnichannel marketing strategy across digital, out-of-home, influencer, and experiential channels.

Managed a 90-day Brand Lift Live Study in partnership with Door No. 3, testing five distinct messaging lanes across Florida, New York, and California to identify which brand narratives resonated most with target consumers — informing data-driven 2024 planning.

Oversaw a full Belize International Airport takeover including four billboard placements and six brand video executions across arrivals, baggage claim, and international ticketing.

Built and managed a comprehensive influencer ecosystem using the GRIN platform, developing creator programs and engagement strategies to build brand trust and visibility.

Developed a three-year brand strategy framework addressing category perception, distributor challenges, distribution growth, and consumer conversion.