Campaign Strategy | Creative Direction | Multi-Market Experiential Production

Brought on by Clean Creatives to execute a multi-city PR stunt campaign, Things That Fly developed and produced the "Cannes in a Can" concept — evolving the client's initial sand bucket idea into a fully branded, fabricated tin experience targeting agency employees whose firms work with fossil fuel clients, timed to coincide with Cannes Lions while their CEOs were abroad.

The centerpiece was a custom-designed tin filled with real Croisette sand, a miniature toy yacht, a CEO pay stub, and a scratch-and-sniff card featuring three scents: the CEO, a bottle of wine, and the beach. The CEO smelled like oil.

Executed simultaneously across Chicago, New York, and London, the campaign included branded ambassador stations with custom fabricated stands and spinning prize wheels, full assembly logistics coordinating hundreds of cans across three cities, branded volunteer t-shirts, and a complimentary happy hour at each location open to all attendees.

The campaign earned international press coverage including Adweek, PR Week, The Drum, MarketingDirecto, and Ad Just Brand — reaching audiences across the US, UK, Spain, and Turkey