BLUE BUNNY
TWISTED TASTE TEST MOBILE TOUR
Executive Production | Event Management | Tour Logistics
Served as lead producer for the Blue Bunny Twisted Taste Test mobile tour in partnership with Vitro agency, executing a four-location brand activation across Great Wolf Lodge water parks nationwide.
Conducted site visits across four locations in three days to capture measurements, establish footprint specs, and coordinate with Great Wolf Lodge management at each property. Custom production elements included branded freezer units engineered to maintain precise product temperatures, illuminated footprint installations at the base of water park slides requiring electrical infrastructure, and a VIP sampling hour at the top of each slide supported by portable freezer units.
Managed all logistical operations including reefer truck procurement, custom uniform and umbrella fabrication for brand ambassadors, and credentialing across all four venues. Led a team of four to five brand ambassadors per location plus a four-person production staff, coordinating simultaneously across markets.
Also worked with the video production team to execute a photo and video commercial shoot for the campaign at the Anaheim Great Wolf Lodge location.