Brand Home | Pop-Up Experiences | Retail Takeovers | Influencer Marketing

Served as lead producer and brand activator for Absolut Elyx across a multi-year engagement spanning fabrication, event production, and brand home management. Produced and activated a custom mobile truck at marquee events including Coachella, the SAG Awards official afterparty at Sunset Tower Hotel, and Aspen Food & Wine Festival. Managed the Elyx Brand Home in Los Angeles, hosting trade entertainment and consumer events. Produced the inaugural Elyx Grammys Party at the Brand Home in partnership with Mark Ronson. Oversaw a pop-up retail activation at The Grove, Los Angeles, selling Elyx boutique merchandise.